Competition, Communication & Candidates

Do you want to attract the very best candidates for your financial services recruitment needs?

Looking for highly skilled, great candidates, who also need to fit with the culture and ethos of your wealth management business can be difficult. Not least because it can be hard figuring out what “the best candidates” look like so that you can attract them!

Here is how:

• Your employer branding needs to be spot on, so that it appeals to the specific type of candidates you want to attract
• Effective communication is of the essence here, and your branding needs to be clear, consistent and compelling, articulating your company’s values, culture and mission
• Providing a clear identity and purpose shows high calibre candidates that they have a strong alignment with your values

To find out more about EVP check out our article called “Employer Value Proposition in Wealth Management Recruitment”  this will keep you one step ahead of the competition when defining your unique EVP.

• Stay authentic – be open and honest about your company’s culture and values
• Happy employees are more likely to be brand ambassadors; really focus on creating a positive employee experience. Encourage them to share their positive experiences through social media, and of course word-of-mouth
• Consistency – ensure your employer brand is consistently communicated across all channels, from your website to social media
• Be the company that truly listens – use employee feedback to improve your employer brand and attract new candidates
• Share employee stories and job opportunities to help share your company culture and attract like-minded high-calibre candidates. There is no better place to share your EVP than social media!

The candidate is interested in your company…and your task now is to ensure that the Job Description keeps them interested.

• A compelling and exciting job description that accurately reflects the role, qualifications and skills required and provides further information on the company culture, means you are one step nearer. Although working with a great wealth management recruitment company like Truestar Talent, can effortlessly take you one step even further! Truestar Talent will take the time to truly understand your needs and your EVP and find a perfect candidate match
• Setting accurate expectations, with a clear and realistic, but also enticing, job description ensures that candidates know what is required of them, and in turn, what they can expect from the company

The aim of this is to attract fully informed candidates who are more likely to stay in the job as its “exactly what it says on the tin”.  This ultimately reduces turnover, management input and staff disruption – win:win!

Remember, people will judge you by how you treat them – so consistency from a great first impression counts!

• Personalising the positive candidate experience makes people feel valued and respected, whilst reinforcing your genuine interest in them. People need to be seen, valued and heard within the process
•  Be timely, friendly and consistent in the way you carry out the initial contact right through to the all-important job offer
• Make your company stand out with a warm welcome and show that you truly care. This is important in attracting and then retaining top talent. Again, working in partnership with an ethical and effective financial services recruitment company like Truestar Talent, will really help with this engagement, as they work with everyone, every step of the way

Gallup have a great article about the importance of focusing on human experiences over processes – authenticity in all areas of candidate communication is so important.

• Structured Onboarding ensures a straightforward transition
• Increase your positive impact on retention with a positive start for your new hire, helping them integrate smoothly into the company culture
• Effective induction is key! Ensure they feel welcomed by setting the tone with a well-structured, well communicated onboarding process

Did you know that Gallup finds that only 12% of employees strongly agree that their organisation does a great job onboarding new employees?

Be the company that stands out from the crowd and changes this!

 “… in some organizations, onboarding is often confused with orientation. While orientation might be necessary – paperwork and other routine tasks must be completed – onboarding is a comprehensive process involving management and other employees that can last up to 12 months.” SHRM: member-driven catalyst.

• Your smooth onboarding process ensures your new employee will no doubt hit the ground running, but they may still take a little while to truly find their feet
• Now is the time to ensure that you support them, so they continue to strive to do their very best. A happy employee is after all, a successful and loyal employee!
• Keep an open transparent dialogue between management and employees, as this fosters a sense of belonging, and ensures that they are clear on company goals and performance expectations
• Show them their opinions are genuinely valued – there is no room for ambiguity and insecurity – create a sense of trust and belonging. Regular performance reviews, where employees are encouraged to be open will strengthen staff engagement and loyalty

High-calibre candidates are more likely to stay with a company if they truly feel a valued and integral part of it.

• Everyone likes to be recognised when they excel in their work. Regular review meetings where strengths are acknowledged, and suggestions volunteered, will provide constructive personalised feedback through valued, targeted communication
• Feedback can also be of a supportive nature, encouraging the employee to run through any concerns without them feeling uncomfortable doing so. Resolving any issues before they escalate, increases morale and significantly reduces the likelihood of attrition by keeping employees appreciated and motivated
• When employees feel connected and encouraged by an organisation and any input they give listened to and acted upon, they are more likely to be happy with their work and work environment, and motivated to perform at their best, and be committed to the organisation

Who doesn’t like to be seen, heard and feel valued?

Effective communication is invaluable at every turn, from building a strong employer brand to attract the top talent in the first place, to creating an honest open workplace, where employees do not hesitate to stay

If you would like to know more about how we can help you with this, then contact us today. Truestar Talent take the time to truly understand your needs and your EVP.

We only introduce informed wealth management personnel who not only match your specific needs but also make an informed choice to choose you, as your culture and ethos align with their values.